BUILT FROM
THE GROUND UP.

A practical background.
An independent direction.

Construction, machining and workshop environments shaped the way Jeremy Aaron Lugg approaches a build: structure, process and accountability.

JALSOL brings that approach into software, creative work and physical release concepts. It is the shared identity behind projects that each have their own purpose and character.

Based in Perth, Western Australia. Built one project at a time.

JALSOL campaign artwork.