Identity
Fine ornament and clean structure. The contrast gives JALSOL a presence that can extend across a physical collection and a digital space.
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Physical presence.
Digital perspective.
Digital perspective.
Inside the project
JALSOL is the front for a growing body of digital design. Identity, artwork and environments give each project a distinct presence while keeping it part of the same creative home.
The JAL/SOL wordmark is the anchor of the identity. Its ornament and diagonal stroke carry through the typography, structure and details of this digital space.
Digital experience
Typography, spacing and movement give each part of JALSOL its character. The design connects the projects without making them all look the same.
Individual expression
JAL of Sequence remains a creative identity within the wider brand, with its own personal narrative and visual archive.
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